
Trade & Brand Marketing Executive
Qualifications
- Degree in Marketing/Business.
- 2-5 years experience in trade marketing or sales support, preferably FMCG.
- Strong project management and analytical skills with a customer service attitude.
- Excellent writing , communication & interpersonal skills in Bahasa Melayu, English and Mandarin (an added advantage).
- must possess transport and valid driving license
- Ability to multi task with strong time management skills.
Job Scope
- Brand Support: Assist the Marketing Manager in developing and executing brand plans and strategies for specific product categories or campaigns.
- Channel Specific Marketing: Develop and implement trade marketing programs and promotions tailored for specific sales channels (e.g., hypermarkets, pet specialty stores, veterinary clinics), ensuring brand consistency.
- Conduct basic market research, gather consumer insights, and monitor competitor activities.
- Product Management Support: Assist in new product launches, packaging development, and managing product life cycles.
- Point-of-Sale (POS) Materials: Develop, procure, and manage the distribution of POS materials (display units, shelf talkers, posters) to support product visibility and promotions in-store.
- Performance Tracking: Monitor and report on brand performance metrics (e.g., sales, market share, brand awareness)
- Trade Show/Event Support: Organize and execute participation in trade shows, retailer events, and in-store activations.
- Event Management: Support the planning and execution of PR events, product launches, and corporate social responsibility (CSR) initiatives.
- Budget Tracking: Assist in managing and tracking brand marketing expenses against the budget.
