Qualifications

• Education: Bachelor's Degree in Marketing, Business Administration, Mass Communications, or a related field. A Master's degree or professional marketing certifications (e.g., Digital Marketing, CIM) are highly advantageous.
• Experience:
  Minimum 6-8 years of progressive experience in marketing roles, with at least 2-3 years in a managerial capacity, leading marketing strategies and teams.
• Proven expertise in both brand management and digital marketing (SEO, SEM, social media, content, e-commerce).
• Prior experience in the FMCG (Fast-Moving Consumer Goods) sector is highly preferred; experience specifically in the pet food industry is a significant advantage.
• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results.
• Experience managing a team, agency relationships and marketing budgets.

Requirements:

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Excellent leadership, team management, and coaching abilities.
• Outstanding communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing tools, platforms, and analytics.
• Proficiency in CRM systems, marketing automation platforms, and project management tools.
• Creative, innovative, and customer-centric mindset.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Fluent in Bahasa Malaysia and English. Proficiency in Mandarin is a plus.

Job Scope

Brand Strategy & Management:

• Brand Planning: Develop and implement annual and long-term brand plans for Pets Corner's portfolio in Malaysia with various brand partners, aligning with global brand guidelines and local market insights.
• Brand Positioning: Define and refine brand positioning, messaging, and value propositions for various product lines (e.g., breed-specific, veterinary diets, life stages) to resonate with target audiences (pet owners, breeders, vet professionals).
• Market Research: Lead market research initiatives to understand consumer insights, market trends, competitive landscape, and identify new opportunities for brand growth.
• Product Portfolio Management: Work closely with R&D, Sales, and Supply Chain teams on product lifecycle management, including new product launches, portfolio optimization, and discontinuation strategies.
• Budget Management: Manage the overall brand and digital marketing budget effectively with brand partners, ensuring optimal allocation of resources and ROI tracking

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy encompassing SEO/SEM, social media marketing, content marketing, email marketing, display advertising, and e-commerce marketing.
• Performance Marketing: Oversee paid digital campaigns (e.g., Google Ads, Meta Ads) to drive traffic, leads, and conversions, with a strong focus on ROI and optimization.
• Content Strategy: Lead the development of engaging, educational, and brand-consistent digital content (articles, videos, infographics) for various platforms.
• Social Media Management: Develop and manage social media strategies, community management, and influencer collaborations to build brand presence and engagement.
• Website & CRM: Oversee the maintenance and optimization of Pets Corner's local website, ensuring a seamless user experience and leveraging CRM system development for targeted consumer data management and communication.
• Data Analytics: Utilize digital analytics tools (e.g., Google Analytics) to track, measure, and report on digital campaign performance, deriving actionable insights for continuous improvement.

• Campaign Development: Lead the end-to-end planning, execution, and evaluation of integrated marketing campaigns, ensuring synergy across digital, traditional (offline events, print), and trade marketing activities.
• Agency Management: Manage relationships with external agencies (creative, media, digital, PR) to ensure high-quality deliverables and effective campaign execution.
• Cross-Functional Collaboration: Work closely with the Sales team (especially Sales Managers and Key Account Managers for General Trade and Veterinary channels) to ensure marketing initiatives support sales objectives and drive retail execution.
• PR & Communications: Oversee public relations efforts and communications to maintain a positive brand image and manage brand reputation.

Team Leadership & Development:

• Leadership & Coaching: Lead, mentor, and develop a team of Marketing Executives (e.g., Digital Marketing Executive, Trade Marketing Executive), fostering a high-performance culture.
• Performance Management: Set clear objectives, conduct regular performance reviews, and provide constructive feedback and development plans for team members.
• Talent Development: Identify skill gaps within the team and facilitate training opportunities to enhance capabilities.